Moshi Monsters strike Happy Meal deal

http://m.qsrmagazine.com/news/moshi-monsters-crawl-mcds-happy-meals-lto?microsite=all
Moshi Monsters strike Happy Meal deal

Mind Candy has put pen to paper on a deal which will see Moshi Monsters toys placed in Happy Meals in McDonalds’ North American restaurants over Christmas.

Lesson 16 - Close study of a MMORPG

MMORPGs – Massively Multiplayer Online Role-playing Games – are some of the most popular videogames available with millions subscribing at any one time.

What is also interesting for us is the audience who play these games: a larger number are female and usually older than the players of conventional games.

TASK:

• Select a MMORPG of your choice and prepare a study on it on your Blog.

Popular MMORPGs - Pick one from the list

World of Warcraft
Aion GLobal
Lineage
Runescape
Age of Conan
Second Life
Lord of the Rings Online
Everquest
Star Wars The Old Republic
Ultima Online
The Sims Online
Guild Wars 2

Answer the following questions to gain some background knowledge about the game and identify the institutions involved in developing and distributing it.

-          What is the genre of the game?

-          How much does it cost to subscribe?

-          How is the game different from a console-based game?

-          Who makes the game?

-          Is the game global or only available to certain regions, such as Europe?

• Now research the audience for the game. Identify some fan sites, art works and message boards relating to the game. What do these tell you about the players of your chosen game? Survey each of your selected sites and make notes on the following:

What do the players discuss? Tactics, locations, general chat?

How do the players represent themselves on the message board? Do they have game names and personal icons?

How many people are members of the message boards?

Does the page have links? If so, what to?

• Structure your case study so that it summarises your main findings as clearly as possible. You should include screen shots and other images to illustrate it.

TO BE POSTED BY THURSDAY'S LESSON

Top 20 - Sunday 18th November

Click to view this week's top 20 all platform chart from MCV - obviously Black Ops will make an appearance next week so Halo4 enjoys a few days in the limelight before Activision's all conquering beast of a franchise hits the charts (after a full week of sales)

Sony launches Wonderbook TV campaign

http://www.mcvuk.com/news/read/sony-launches-wonderbook-tv-campaign/0106461



Sony launches Wonderbook TV campaign

Sony has launched a multi-million pound TV advertising campaign to ensure Wonderbook: Book of Spells is firmly in the minds of consumers ahead of its arrival tomorrow.

Supermarkets are now the UK's biggest games retailers

http://www.mcvuk.com/news/read/supermarkets-are-now-the-uk-s-biggest-games-retailers/0106556

Supermarkets are now the UK's biggest games retailers



Supermarkets have eclipsed specialists to become Britain’s No.1 games retailers.

The likes of Asda, Tesco, Morrisons and Sainsbury’s have edged past GAME and Amazon and made more money from games sales than any other retail sector, according to the latest data from Kantar Worldpanel seen by MCV

Michael Jackson licensing issue sees GTA Vice City pulled from digital retail

http://www.mcvuk.com/news/read/michael-jackson-licensing-issue-sees-gta-vice-city-pulled-from-digital-retail/0106558



Michael Jackson licensing issue sees GTA Vice City pulled from digital retail

How Dan Houser turned Grand Theft Auto into a cultural phenomenon

http://www.guardian.co.uk/media/2012/nov/18/dan-houser-grand-theft-auto?INTCMP=SRCH

Mr Dan Houser was interviewed in the Guardian on Saturday - MUST READ

How Dan Houser turned Grand Theft Auto into a cultural phenomenon

There isn't another video game firm in the world like Rockstar Games. Founded in 1998 by Dan Houser and his brother Sam, it has been responsible for some of the most fascinating, successful and controversial video games ever, including the groundbreaking Grand Theft Auto series (120m sales and counting) and the vast wild west adventure, Red Dead Redemption.

Rockstar Classics - Free downloads!

http://www.rockstargames.com/downloads#/?collection=7

Never played the original top down GTA games? R* have the originally two GTA games (1 & 2) available to download in full from the address above. Another generous helping from the company, who still have GTA V available to preorder for £39.99 in a world where millions went out and bought Black Ops 2 for £45+ ... #Realworld

 The "downtown" series of wallpaper backgrounds pay homage to the original R* guerilla marketing campaign of stickering New York City, very cool.



I am also in love with R*'s collection of wallpapers http://www.rockstargames.com/downloads#/?collection=1

 

 

Wallpapers for PC / PSP / Blackberry etc in order to promote their brand = CROSS MEDIA CONVERGENCE

Lesson 15 - GTA V Trailer Analysis

GTA V Trailer #2 behind the cut - Your task is to write a detailed analysis of the trailer using all of the skills you have learnt in Miss Crompton's lessons - think about cinematography, sound, narrative, edits etc - combined with what I have been going on about: Audiences, institutions, everything you know about R*

Can anyone bring in Black Ops tomorrow?

If anybody can bring in a copy of Black Ops 2 for Xbox 360 tomorrow for the lesson I'd really appreciate it, thanks!

Mr H