Lesson 7 - EA Sports FIFA 13 Marketing & Distribution

FIFA 13 Web Apps - Convergence Example

Purely as research for this topic..

just one day after PES 2013 by taking out the £20 EA Sports Season Ticket

http://www.videogamer.com/xbox360/fifa_13/news/play_fifa_13_just_one_day_after_pes_2013_by_taking_out_the_20_ea_sports_season_ticket.html

Would you play £20 to be able to own FIFA 13 this Saturday instead of waiting until Thursday?
Though probably quite good value if you're buying Madden and Fifa I guess and regularly purchase DLC...

Benefits Outlined by Title

Madden NFL 13 (Xbox only for Europe)

• North America and Mexico Early access date – Friday, August 24, 2012 (6:00pm EST)
• Europe, Australia and New Zealand Early access date – Monday, August 27, 2012 (6:00pm CEST)
• Included paid DLC – One Legendary and 24 Pro Madden packs – one per week for 24 consecutive weeks - for use in Madden Ultimate Team
• 20% off additional DLC content purchased for Madden NFL 13

NHL 13

• North America and Mexico Early access date – Friday, September 7, 2012 (6:00pm EST)
• Europe, Australia and New Zealand Early access date – Saturday, September 8, 2012 (6:00pm CEST)
• Included paid DLC – 24 NHL Gold Premium packs for use in Hockey Ultimate Team – one per week for 24 consecutive weeks
• 20% off additional DLC content purchased for NHL 13

FIFA 13

• North America and Mexico Early access date – Friday, September 21, 2012 (6:00pm EST)
• Europe, Australia and New Zealand Early access date – Saturday, September 22, 2012 (6:00pm CEST)
• Included paid DLC – 24 FIFA Ultimate Team Gold Premium packs —one per week for 24 consecutive weeks—to help build an ultimate team of football superstars
• 20% off additional DLC content purchased for FIFA 13