http://m.qsrmagazine.com/news/moshi-monsters-crawl-mcds-happy-meals-lto?microsite=all
Moshi Monsters strike Happy Meal deal
Mind Candy has put pen to paper on a deal which will see Moshi Monsters toys placed in Happy Meals in McDonalds’ North American restaurants over Christmas.
Showing posts with label symbiosis. Show all posts
Showing posts with label symbiosis. Show all posts
Monday, 19 November 2012
Monday, 12 November 2012
Halo 4 & Mountain Dew Energy
Saw this in Sainsburys this morning - Post this picture into your Blog as evidence of.... What is it called when two independent companies work together for the goal of increased profit?
Video games and energy drinks - explain why this may be a good match for the Halo marketing department?
Video games and energy drinks - explain why this may be a good match for the Halo marketing department?
Friday, 26 October 2012
Skylanders - Giants Youtube Channels
http://www.youtube.com/user/SkylandersGame
Go to the above address to view the commercials for Skylanders - Giants
TASK FOR HALF TERM:
Research as much as you can about this game and BlogPost a case study. (Hopefully after Miss Crompton's lesson yesterday you will know that copying and pasting is NOT to be found in a case study.)
What is so unique about the game? (The first game was the no. 1 kids toy of 2011)
How is the game marketing?
How much does it cost?
The article you should have taken home helps to illustrate the audience and the market involved in such games as Skylanders but anything you can find out would be helpful.
Tip: This toys+game combo is a golden example of symbiosis.
Go to the above address to view the commercials for Skylanders - Giants
TASK FOR HALF TERM:
Research as much as you can about this game and BlogPost a case study. (Hopefully after Miss Crompton's lesson yesterday you will know that copying and pasting is NOT to be found in a case study.)
What is so unique about the game? (The first game was the no. 1 kids toy of 2011)
How is the game marketing?
How much does it cost?
The article you should have taken home helps to illustrate the audience and the market involved in such games as Skylanders but anything you can find out would be helpful.
Tip: This toys+game combo is a golden example of symbiosis.
Monday, 15 October 2012
Lesson 11 - Synergy & Symbiosis
11 synergy symbiosis from mrhoward12
TASK:
1. Define these two terms without copying and pasting.
2. The examples earlier in the PPT used the film industry - Explain them using your own examples from the Games Industry - you will have to think about what to research: Googling "symbiosis in games" will not give you what you need!
PPT behind the cut
TASK:
1. Define these two terms without copying and pasting.
2. The examples earlier in the PPT used the film industry - Explain them using your own examples from the Games Industry - you will have to think about what to research: Googling "symbiosis in games" will not give you what you need!
PPT behind the cut
Tuesday, 9 October 2012
Spyro soars again in acclaimed hybrid ‘Skylanders’
http://games.yahoo.com/blogs/plugged-in/spyro-soars-again-acclaimed-hybrid-skylanders-231303939.html
Three years ago, when Activision was trying to figure out what to do next with the long-running Spyro the Dragon series, it really didn't have ambitious plans.
While the character was tremendously popular in the PlayStation 2 days (when Ratchet & Clank/Resistance developer Insomniac Games was running the franchise), a string of mediocre sequels had long since dulled its earnings potential. But a radical idea from Toys For Bob, a developer most gamers had never heard of, quickly convinced the company to bet big on the little fire-breather.
"We were looking for a new way to reinvigorate [the series] and they came to the table with this idea of bringing physical toys to the game that got everyone's imaginations firing," says Eric Hirshberg, CEO of Activision Publishing. "It took what was a smallish, moderately ambitious project and turned it into a larger one."
The result — Skylanders: Spyro's Adventure — is a unique blending of the toy and video game worlds. Action figures are sold with a peripheral (dubbed the "Portal of Power") which plugs into the Wii, Xbox 360 or PS3. When a player puts the action figures on the portal, they're instantly imported into the game.
That alone is a pretty cool thing to witness, but Skylanders' real hook is that the action figures are portable, letting you take them to a friend's house and play the character in their version of the game, retaining all of the achievements and level-ups you've already amassed — even if it's on a different console.
While the character was tremendously popular in the PlayStation 2 days (when Ratchet & Clank/Resistance developer Insomniac Games was running the franchise), a string of mediocre sequels had long since dulled its earnings potential. But a radical idea from Toys For Bob, a developer most gamers had never heard of, quickly convinced the company to bet big on the little fire-breather.
"We were looking for a new way to reinvigorate [the series] and they came to the table with this idea of bringing physical toys to the game that got everyone's imaginations firing," says Eric Hirshberg, CEO of Activision Publishing. "It took what was a smallish, moderately ambitious project and turned it into a larger one."
The result — Skylanders: Spyro's Adventure — is a unique blending of the toy and video game worlds. Action figures are sold with a peripheral (dubbed the "Portal of Power") which plugs into the Wii, Xbox 360 or PS3. When a player puts the action figures on the portal, they're instantly imported into the game.
That alone is a pretty cool thing to witness, but Skylanders' real hook is that the action figures are portable, letting you take them to a friend's house and play the character in their version of the game, retaining all of the achievements and level-ups you've already amassed — even if it's on a different console.
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