Some notes on the main issues of media ownership - with reference to Rockstar Games
PPT after cut
Showing posts with label new ip. Show all posts
Showing posts with label new ip. Show all posts
Thursday, 11 October 2012
Saturday, 6 October 2012
EA exec: we'll die the day we stop doing new IP
DICE veteran: we do innovate, Battlefield 3 is proof
EA's Swedish label boss Patrick Soderlund has defended the publisher's track record of delivering new IP and "innovation" at large, citing Need for Speed: Most Wanted and Battlefield 3 as proof of a commitment to new ideas.
"A lot of people criticise EA for not being innovative", Soderlund commented in an interview with MCV. "But look at what EA has done with Battlefield 3.
Tuesday, 11 September 2012
IP - what is it?
IP is a term used a few times in the History of Rockstar Games YouTube video series. This is a technical industry term that the majority of gamers will not use on a day to day basis, so it will handy for us to be aware of it - showing the examiners that we are not going to be writing a fanboy or fangirl account of gaming but actually a Media Studies critical essay on the industry.
IP, in relation to videogames, stands for Intellectual Property.
This is a legal term that relates to the "property" owned by a developer - this can be a big franchise. Nobody other than Rockstar Games can produce a Grand Theft Auto title, so the IP belongs to Rockstar.
You will often see the phrase "New IP" - this means a game that is not an existing product or franchise - it is a new 'property' not seen before in the gaming world. An example might LA Noire or Sleeping Dogs - these were not franchises, but completely new properties. Gamers might be wary of "New IPs" and instead stick to what they know. This could lead to a stagnation of the market as the gaming world fills itself with sequels and rehashes of existing licenses - New IPs, as with LA Noire, offer something new to the industry!
Though without the clout of publishers Rockstar Games LA Noire might not have achieved the success it enjoyed. That iconic R* logo in the corner of the box reassured gamers - "don't worry folks! We know you have never seen a LA Noire game before, but you know we don't give any game this little orange R* logo" (As long as we don't mention State of Emergency...)
To see how the phrase is used, check out the following OXM article
http://www.oxm.co.uk/45534/ea-now-is-a-bad-time-for-new-ip-best-wait-for-spectacular-next-gen-consoles/
IP, in relation to videogames, stands for Intellectual Property.
This is a legal term that relates to the "property" owned by a developer - this can be a big franchise. Nobody other than Rockstar Games can produce a Grand Theft Auto title, so the IP belongs to Rockstar.
You will often see the phrase "New IP" - this means a game that is not an existing product or franchise - it is a new 'property' not seen before in the gaming world. An example might LA Noire or Sleeping Dogs - these were not franchises, but completely new properties. Gamers might be wary of "New IPs" and instead stick to what they know. This could lead to a stagnation of the market as the gaming world fills itself with sequels and rehashes of existing licenses - New IPs, as with LA Noire, offer something new to the industry!
Though without the clout of publishers Rockstar Games LA Noire might not have achieved the success it enjoyed. That iconic R* logo in the corner of the box reassured gamers - "don't worry folks! We know you have never seen a LA Noire game before, but you know we don't give any game this little orange R* logo" (As long as we don't mention State of Emergency...)
To see how the phrase is used, check out the following OXM article
http://www.oxm.co.uk/45534/ea-now-is-a-bad-time-for-new-ip-best-wait-for-spectacular-next-gen-consoles/
EA: now is a bad time for new IP, best wait for "spectacular" next gen consoles
"The market doesn't reward new IP this late in the cycle"
Saturday, 8 September 2012
EA: now is a bad time for new IP, best wait for "spectacular" next gen consoles
http://www.oxm.co.uk/45534/ea-now-is-a-bad-time-for-new-ip-best-wait-for-spectacular-next-gen-consoles/
"The market doesn't reward new IP this late in the cycle"
Sucks to be you, Dishonored, Remember Me and Watch Dogs - you're strolling into the commercial equivalent of quicksand. Or at least, that's what EA's president of labels Frank Gibeau would have us believe. Speaking to GI, Gibeau has reiterated the popular view that it's unwise to launch new IPs late in a hardware generation, and advocated innovating within established franchises instead.
"The market doesn't reward new IP this late in the cycle"
Sucks to be you, Dishonored, Remember Me and Watch Dogs - you're strolling into the commercial equivalent of quicksand. Or at least, that's what EA's president of labels Frank Gibeau would have us believe. Speaking to GI, Gibeau has reiterated the popular view that it's unwise to launch new IPs late in a hardware generation, and advocated innovating within established franchises instead.
Subscribe to:
Posts (Atom)