Showing posts with label battlefield. Show all posts
Showing posts with label battlefield. Show all posts

Saturday, 6 October 2012

EA exec: we'll die the day we stop doing new IP

 

DICE veteran: we do innovate, Battlefield 3 is proof


EA's Swedish label boss Patrick Soderlund has defended the publisher's track record of delivering new IP and "innovation" at large, citing Need for Speed: Most Wanted and Battlefield 3 as proof of a commitment to new ideas.

"A lot of people criticise EA for not being innovative", Soderlund commented in an interview with MCV. "But look at what EA has done with Battlefield 3.