DICE veteran: we do innovate, Battlefield 3 is proof
EA's Swedish label boss Patrick Soderlund has defended the publisher's track record of delivering new IP and "innovation" at large, citing Need for Speed: Most Wanted and Battlefield 3 as proof of a commitment to new ideas.
"A lot of people criticise EA for not being innovative", Soderlund commented in an interview with MCV. "But look at what EA has done with Battlefield 3.