R* reminding you that you have a game coming out in Spring 2013 - you might have heard of it? (I hope!)
http://www.oxm.co.uk/48843/new-gta-5-screenshots-appear-over-christmas-oxm-totally-not-late-to-the-party/
Showing posts with label viral marketing. Show all posts
Showing posts with label viral marketing. Show all posts
Thursday, 3 January 2013
Saturday, 17 November 2012
Lesson 15 - GTA V Trailer Analysis
GTA V Trailer #2 behind the cut - Your task is to write a detailed analysis of the trailer using all of the skills you have learnt in Miss Crompton's lessons - think about cinematography, sound, narrative, edits etc - combined with what I have been going on about: Audiences, institutions, everything you know about R*
Wednesday, 14 November 2012
Tuesday, 6 November 2012
New GTA V trailer coming next week!
Rockstar put this out last night - sneaky tactics often by firms as this should be Halo4 day as that is out today, but instead Rockstar ensured that people on social networks are talking about the new trailer announcement - next Wednesday - can't wait woop!
http://www.examiner.com/article/new-grand-theft-auto-v-trailer-coming-nov-14
On Monday afternoon, Rockstar Games announced that on Wednesday, November 14, an all-new trailer for “Grand Theft Auto V” will be released.
The worldwide debut of the 2nd trailer for “Grand Theft Auto V” was originally planned to be released earlier this month – full story can be found here. However, due to Hurricane Sandy, Rockstar’s New York City office was without power and this resulted in a slight delay.
Rockstar shared this official statement this afternoon:
Stay tuned for additional information regarding “Grand Theft Auto V” as the upcoming issue of Game Informer will have plenty of exciting new details to look forward to.
http://www.examiner.com/article/new-grand-theft-auto-v-trailer-coming-nov-14
On Monday afternoon, Rockstar Games announced that on Wednesday, November 14, an all-new trailer for “Grand Theft Auto V” will be released.
The worldwide debut of the 2nd trailer for “Grand Theft Auto V” was originally planned to be released earlier this month – full story can be found here. However, due to Hurricane Sandy, Rockstar’s New York City office was without power and this resulted in a slight delay.
Rockstar shared this official statement this afternoon:
The highly anticipated 2nd trailer for Grand Theft Auto V debuts worldwide next week Wednesday, November 14th. Watch it here at the Rockstar Newswire and at http://www.rockstargames.com/V.Along with the news that the 2nd trailer will see release next week, Rockstar also shared today that “Grand Theft Auto V” is now available for pre-order at all major retailers. You can find a list of online retailers accepting pre-orders here.
Stay tuned for additional information regarding “Grand Theft Auto V” as the upcoming issue of Game Informer will have plenty of exciting new details to look forward to.
Tuesday, 30 October 2012
SPRING 2013 - GTA V REVEAL
http://www.rockstargames.com/newswire/article/45951/grand-theft-auto-v-is-coming-spring-2013.html
Posted today on the Rockstar Games website:
"Today, we're proud to announce that Grand Theft Auto V is expected to launch worldwide spring 2013 for Xbox 360 and PlayStation 3.
Note what we know for sure now:
http://ir.take2games.com/phoenix.zhtml?c=86428&p=irol-newsArticle&ID=1751693&highlight=
Posted today on the Rockstar Games website:
"Today, we're proud to announce that Grand Theft Auto V is expected to launch worldwide spring 2013 for Xbox 360 and PlayStation 3.
Developed by series creator Rockstar North, Grand Theft Auto V takes place in a re-imagined, present-day Southern California in the largest and most thriving game-world we have ever created set in the sprawling city of Los Santos and for miles beyond – from the tops of the mountains to the depths of the ocean.
Starting next week November 5, 2012, Grand Theft Auto V will become available for pre-order everywhere and fans can expect a host of new information to become available in November.
Look for downloadable desktop versions of the brand new artwork above coming very soon."
Note what we know for sure now:
- Spring 2013: Did a certain Mr Howard say May 2013 - will I be right? Even sooner would be nice!
- Xbox 360 and PlayStation 3 - Not the Wii U, or portable versions - so core gamers targeted.
- Core audience a certain gender targeted with such provocative marketing?
- Los Santos - A return to the city that featured in GTA: San Andreas on the PS2 and original Xbox. On current Gen consoles this game-world is going to be HUGE.
- Consumers can pre-order from next week: Even with what little we know, expect pre-orders to be massive, filling top 10 charts for months before we get a sniff of the game.
- Clever stuff from Rockstar, as consumers will be hitting the online retailers like Play and Amazon for Christmas gaming purchases, have a look at the top 10 charts and Rockstar will have taken the top spot away from this Christmas' big hitters - Assassin's Creed III, Halo 4, Skylanders, Black Ops 2 etc. Watch this space!
- Developed by Rockstar North - Focus on getting this right - Developed by Rockstar North, Published by Rockstar Games - Obviously part of the same company, which is called Vertical Integration - R* own companies at every stage of production.
http://ir.take2games.com/phoenix.zhtml?c=86428&p=irol-newsArticle&ID=1751693&highlight=
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"Grand Theft Auto V builds on everything we've learned about open world game design," said
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Friday, 26 October 2012
Skylanders - Giants Youtube Channels
http://www.youtube.com/user/SkylandersGame
Go to the above address to view the commercials for Skylanders - Giants
TASK FOR HALF TERM:
Research as much as you can about this game and BlogPost a case study. (Hopefully after Miss Crompton's lesson yesterday you will know that copying and pasting is NOT to be found in a case study.)
What is so unique about the game? (The first game was the no. 1 kids toy of 2011)
How is the game marketing?
How much does it cost?
The article you should have taken home helps to illustrate the audience and the market involved in such games as Skylanders but anything you can find out would be helpful.
Tip: This toys+game combo is a golden example of symbiosis.
Go to the above address to view the commercials for Skylanders - Giants
TASK FOR HALF TERM:
Research as much as you can about this game and BlogPost a case study. (Hopefully after Miss Crompton's lesson yesterday you will know that copying and pasting is NOT to be found in a case study.)
What is so unique about the game? (The first game was the no. 1 kids toy of 2011)
How is the game marketing?
How much does it cost?
The article you should have taken home helps to illustrate the audience and the market involved in such games as Skylanders but anything you can find out would be helpful.
Tip: This toys+game combo is a golden example of symbiosis.
Thursday, 25 October 2012
GTA5 news coming... in November!
I'm sure you have all read this as you're all checking the Rockstar Games website for snippets of news on a daily basic (Really? Just me then...) but they have released........
a piece of artwork. Click below to enlarge.
And the words underneath you ask?
"Lots of info coming next month. Get ready.
For now, enjoy this first official artwork release from Grand Theft Auto V."
And that's it.
See for yourself here.
TEASE! *dies*
If you haven't already, do add Rockstar Games on Facebook. Cough, Viral Marketing.
https://www.facebook.com/rockstargames
See how they use this platform for drawing us in.
Following the artwork release they created a new Facebook page dedicated to GTAV https://www.facebook.com/rockstargames#!/grandtheftautoV
http://uk.ign.com/wikis/grand-theft-auto-5?objectid=20587
IGN have made a Wiki for GTA 5 that will be added to as and when new information is, ahem, leaked to the public. As we want to be mentioning anything to do with Rockstar and GTA in the exam, it would be wise to pay this page a visit a few times before the exam as things WILL start heating up in the GTA-promotion market just as we get to crunch time for revision.
Thursday, 20 September 2012
Saturday, 8 September 2012
GTA5: First viral signs
http://www.joystiq.com/2012/08/01/grand-theft-auto-5-marketing-kicks-off-with-viral-epsilon-progr/
Grand Theft Auto 5 marketing kicks off with viral 'Epsilon Program' site
A Twitter account for something called the "Epsilon Program" has materialized in the past few days, linking off to a freaky (and annoying) website for a pseudo-religion called "KIFFLOM", registered by Take Two Software.
The site features a thinly-veiled parody of the real-life Scientology organization and includes such hilarious "facts" as: "If you have a birth mark, you may be descended from Kraff, the famous Emperor of the 4th Paradigm." Considering that the next iteration of GTA is set in a faux Los Angeles and that the Epsilon Program was featured in a gags found within GTA: San Andreas, odds are good that we're looking at an early viral campaign for Grand Theft Auto 5. Good timing, since only yesterday investors were asking why the hype train for GTA 5 had not yet left the station.
The site features a thinly-veiled parody of the real-life Scientology organization and includes such hilarious "facts" as: "If you have a birth mark, you may be descended from Kraff, the famous Emperor of the 4th Paradigm." Considering that the next iteration of GTA is set in a faux Los Angeles and that the Epsilon Program was featured in a gags found within GTA: San Andreas, odds are good that we're looking at an early viral campaign for Grand Theft Auto 5. Good timing, since only yesterday investors were asking why the hype train for GTA 5 had not yet left the station.
Teasers and drip marketing ahoy, this seems to be Rockstar Games' GTA5 ploy - with no sign of a release for the next GTA.
(So far we have last November's trailer and 3 batches of 3 screenshots...)
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