Candidates should be prepared to understand and discuss the processes
of production,
distribution, marketing and exchange as they relate to contemporary
media institutions, as well as the nature of audience consumption and the relationships between audiences
and institutions. In addition, candidates should be familiar with:
Below are some revision prompts to do with exchange/consumption
Release
How the game is consumed by the audience including the game’s release
and beyond.
Release: Was the release limited or worldwide? Was there any
exclusivity?
Consumption:
How was the game consumed in the UK?
Find sales figures online for the games we have looked at
How was the game received critically? Read a couple of reviews of the game
including a look at the Metacritic
website that pulls together reviews from many different websites
GTA 5’s online trailer hype machine!!
Exchange patterns – UGC and other
Web 2.0 activity
Facebook groups? Rockstar has
a very active Facebook group/page
Rockstar has games to download for free as
well as hundreds of stylish wallpaper backgrounds for phone and PC – not to
mention RockstarWarehouse.com – Official merchanise –
iconic logo merchandise
Machinina video sites – eg. GTA
YouTubers and Minecraft livestreamers
Weekly Minecraft
podcasts!
Memes and parodies of the games on the internet
Fan sites? Fan art? Cosplay?
(Remember Play Expo!)
Mods and UGC – GTA community inspired to reverse-engineer the game – led to Hot Coffee controvery.
However, most modders are
encouraged by many game communities
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