Bulletpoint we are focusing on from the exam spec:
The issues raised in the targeting of national and local audience, specifically British, by international or global institutions.
Therefore, this morning we are going to research for and Blogpost an essay on this subject, taking in the various sectors of the gaming industry.
Introduction: Why do you think it is important to target national or local audiences?
Production: How do local audiences change the products introduced to markets? Use the example of China and consoles.
Localisation: What is localisation and what are the issues involved?
Marketing: How does games marketing change to target local audiences?
Conclusion: What do you think are the most important issues - and with globalisation and the role of the internet, is localisation more or less important in the current climate?
For each section, remember to back up with contemporary examples and make your own assumptions about the audiences involved.
http://www.edge-online.com/features/localised-world/
http://www.mcvuk.com/news/tag/localisation
http://en.wikipedia.org/wiki/Game_localization
http://www.mcvuk.com/news/read/feature-q-a-and-localisation-roundtable/084699
http://gengo.com/about-us/blog/an-inside-look-at-video-game-localization/
http://www.languages-media.com/press_interviews_mangiron.php
http://www.industrygamers.com/news/industry-careers-video-game-localization/
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