Another defnition from The Media Student's Book
Synergy is the concept that extra value could emerge from using the effort put into one product in the production and promotion of another. For example, a media conglomerate working with an author in a publishing division might also consider film, television and game adaptations in other divisions of the same company.
The possibilities of synergies between divisions of a conglomerate became apparant in the 1980s - the film industry was revived commerically through rental and retail sales of films on VHS as well as technological innovations such as cable television, videogames and music video.
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