Social gaming - Are casual gamers taking over?

http://dhsmediamaxs.blogspot.co.uk/2012/09/social-gaming-are-casual-gamers-taking.html

Max's essay on social gaming, and cooperative play, worth a look if researching this topic.

If thinking about this topic: are Microsoft diluting their reputation on the 360 as being "The Console for HARDCORE GAMERS" by focusing so much promotional material and marketing dollars on Kinect games - many of which are solely aimed at the 'casual crowd', diluting the 360 brand from "THE CONSOLE FOR HALO"

Mr H